The connection between the nodes, and therefore the interaction between social networks, can be measured on three levels within a Social Network Analysis: 1. As a result, SNA isn’t only a mathematical, but also a visual analysis of human relationships.

The connections between the nodes represent the mutual relationships and/or streams. The nodes in the network are the people and the groups. KrackPlot automatically allocates colours and shapes based on the characteristics people have included beforehand. Subsequently, these can be flagged by means of colour and shape. Several characteristics can be appointed to each node. Social Network Analysis and Nodesīoth Social Network Analysis and KrackPlot use a simple, screen-oriented interface that allows for the easy transfer of nodes with the computer’s mouse after which new nodes can be added. In doing so, the KrackPlot software creates the foundation for a Social Network Analysis. This software was designed for the analysis of social networks and is often applied in academic research. American professor of organisational science David Krackhardt, for example, explains the network visualisation software, developed by him, in his book “KrackPlot”. The use of systematic social network analysis was later expanded. In the early 20th century, social scientists already used the concept of “social networks” to refer to complex relationships between members of social systems on all scales, from interpersonal to international. They wrote about the importance of controlling social network patterns.

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Applied network analysis definition