Instead, his true conscience only kicks in after his bottom line is affected. But his business instinct immediately overrides that emotion. The Once-ler acknowledges having an emotional reaction to these pleas for change-as the Brown Bar-ba-loots file away pathetically, for example, he admits to feeling a bit sad. Over the course of the story, the Lorax makes several appeals to the Once-ler's conscience, even bringing the starving and sick animals of the forest straight to his doorstep in order to inspire pity. What is the role of conscience in The Lorax?

The Thneed, for example, quickly becomes a necessary commodity, snapped up by consumers, despite having been invented purely for profit. The story also, however, contains a lesson against capitalism and false marketing, which is interesting considering Dr. The most obvious message is a warning against corporate greed that pillages the environment.

The story of The Lorax can be interpreted in numerous ways. What is your interpretation of the message of The Lorax?

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